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product led growth

Product led growth (PLG) is a growth strategy that relies on the product itself to self-serve activate, engage and monetize users.

Product led growth requires: i) users to be sufficiently motivated to want to solve the problem ii) users to be able to solve the problem self-serve iii) users to have the permission from their company to solve the problem.

This immediately implicates that product led growth is not suitable for every organization. This video explores PLG alternatives for companies building products whose users can are not empowered to choose which solution they work with.